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In America, sales makes the world go round. Without sales companies don’t make money and people don’t get to work. The job of the sales manager can be very stressful. A lot of times a job that is primarily based on selling a product to a residential customer will have high turnover (this article is not referring to selling to large businesses and getting multimillion dollar contracts). The sales manager will fight to keep good employees on board and keep the team meeting an aggressive goal. In the following paragraphs, it will be discussed why promoting a positive attitude is an important key to having success as an American sales manager.

It is easy for morale to become low on a sales team. The sales manager will want to keep spirits high. A sales team that is energetic and excited about their job are going to be far more productive than a sales team that is not. Often times a sales rep will be beaten up by a potential customer. Sales reps have to deal with rejection on a regular basis. Rejection to a sales rep is not just simply felt personally but it also felt in their pockets. The reps get extra stress from rejection because the rejection could turn off the lights in their home and take the food off their table. Also a sales rep does not get the opportunity to answer their rejection, they must just take it. The most important thing they need from their manager is a positive attitude. They won’t always get positive things from their potential clients but they should always get it from their sales manager.

Why is a sales manager’s success tied to their ability to promote a positive attitude? Well, it’s the chicken and the egg. The customer won’t get excited about the product unless the person selling it to him is excited. The person selling the product won’t be excited about it unless his sales manager is excited. The sales manager won’t be excited about it unless the general manager is excited. The general manager won’t be excited unless the vice president of the company is excited. The vice president of the company won’t be excited unless the president is excited. The president won’t be excited unless his study group is excited. This can continue on and on.

Basically, all it takes is one rotten apple to spoil the batch. The leadership has to set the example. The sales manager has to lead his team by example. The sales manager must show enthusiasm in his job, in the product and in his belief that the product can be sold. The attitude of the sales manager will travel down to the sales team and that will travel down to the customers.

Why is a sales manager’s success tied to their ability to promote a positive attitude? Well, think of all the great Americans who have overcome huge obstacles that people never thought they could overcome. Think of the lives of Martin Luther King Jr., Franklin Delano Roosevelt and Michael Jordan. Positive thinking helped those individuals succeed. Martin Luther King Jr. united millions of people and overcame America’s racism and Jim Crow laws. He was hated by many, he was threatened and thrown in jail. He kept a positive attitude and he gained success in accomplishing many of his goals. F.D.R. was a man who lost the ability to walk and spent close to 30 years in a wheel chair. He was physically the weakest U.S. president ever elected but he was also the longest serving and arguably the most influential. F.D.R. kept a positive attitude and he gained success in accomplishing many of his goals. Micheal Jordan was a guy who couldn’t even make his high school basketball team. His coach told him he wasn’t good enough and then we went on to become arguably the greatest basketball player ever. Michael Jordan kept a positive attitude and he gained success in accomplishing many of his goals. Keeping a positive attitude worked for those individuals and it will work for sales professionals too.

In conclusion, promoting a positive attitude is a very important trait for a sales manager to possess.

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