Adsense Labs

A year ago today, we announced the beta release of Google Ad Manager, our hosted ad serving and management solution for publishers with small direct sales teams. Over the past year we’ve made Ad Manager widely available to all publishers in 32 languages and introduced many exciting new features, including the ability to preview creatives on your site and recently, free-form targeting and roadblocking. We’ve also made improvements to our forecasting system and to the AdSense price optimization feature in Ad Manager to help publishers maximize the revenue of their advertising inventory, as well as throughout Ad Manager. Now, thousands of publishers in hundreds of countries serve billions of ad impressions each day with Ad Manager, and we’ve heard from them that it has helped them increase revenue, cut serving costs, and save time managing campaigns. We’d like to thank each and every one of you for using Ad Manager, providing us with product feedback, participating in the Ad Manager Forum, and helping us make Ad Manager a better product.

This time of year also marks another important anniversary, Google’s acquisition of DoubleClick, a premier provider of digital marketing technology and services. Our teams have been focused on combining resources to help publishers of all sizes tackle key operational challenges, grow their audiences, and develop new revenue opportunities. Together, we’ve already made significant enhancements to both Google Ad Manager and DART for Publishers, our advertising platform for publishers with larger direct sales teams, and we look forward to bringing you even more exciting innovations in the year to come.

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